A partnership with

unrivaled access

to the youth sports market

THE LARGEST YOUTH SPORT ECOSYSTEM IN THE NATION  

Events

CLUB TEAMS

ATHLETES

STATES

SPORTS

JOIN THE 3STEP TEAM

3STEP has consolidated the youth sports industry to provide brands the ability to impact more athletes than ever in a unique and authentic way.

We deliver a premier, inspiring and authentic experience every step along the athletic journey.

Encompassing industry-leading tournaments, nationally spanning club programs, premier media content and more, 3STEP is the standard of the youth sports experience.

OUR TEAM

3STEP Sports was founded by David Geaslen with a vision to deliver the premier sport experience for all involved. This vision was refined over 20+ years of David working in various capacities in the sports industry. To deliver on this promise, David has surrounded himself with seasoned sports executives, founders and operators from a diverse background. Our team is made up of former collegiate and professional athletes and coaches, executives with over 100 years of brand building experience and most importantly, parents of athletes today.

DAVID GEASLEN

Founder & CEO

SUE MURPHY

Chief Operations Officer

WALKER JONES

Chief Marketing Officer

JOHN FORISTALL

Chief Financial Officer

JAMIE BRAGG

Head of Apparel

WHAT WE DO

3STEP has consolidated the youth sports industry to provide brands the ability to impact more athletes than ever in a unique and authentic way. The 3STEP experience is made up of club/travel programs, event operators, content providers, and apparel distributors to center every facet of the sport market.

From beginner to elite, 3STEP club programs are the epitome of perfecting the athlete funnel.

Club programs are focused on year-round training for athletes, ranging from entry-level instructional camps to travel teams on the college recruiting circuit.

The 3STEP advantage consists of backend efficiencies from registration platforms to facilities, that allow the club to scale their business. Currently, 3STEP owns and operates over 1,800 club teams across 8 sport verticals.

3STEP empowers club directors to do what they set out to do – focus on developing and inspiring athletes through unforgettable experiences… the rest is left to us.

3STEP operates a national and local network of sporting events. Dedicated to raising the standard of execution through a commitment to excellence at every stage of the event process, 3STEP is known across the nation for the highest quality events.

Beginning in 2008 with the Under Armour All-America football game, 3STEP was established as the premier event operator in the country. Since then, 3STEP has acquired and built over 2,500 additional tournaments, showcases and leagues with 8 sport verticals.

3STEP provides publishable content and data for industry leading media companies, recruiting databases and content providers including ESPN, Gatorade Player of the Year and more.

Through articles, rankings, statistics and more, 3STEP is the connective source between brands and youth athletes aspiring to take their game to the next level.

3STEPS internal team of experts provides complete coverage about the next generation of superstars for fans and scouts across the country.

3STEP provides athletic apparel, footwear and merchandise to universities, high schools and youth sports organizations.

Primarily supplying team gear and uniforms for our owned club programs and teams who attend our events nationally, 3STEP has created efficiencies behind scaling team apparel processes.

 With long-established relationships with 40+ brands, 3STEP guarantees best in class pricing and service to all partners in our ecosystem.

In addition to owning and operating facilities, 3STEP is a trusted resource for locations who want to maximize their business development opportunities.

3STEP partners with facilities nationally to bring in programming through our club and event ecosystem. The 3STEP team is subject matter experts that support the facilities operations team with strategy, organizational development, marketing & branding, and more.

A key component of our operations is engineering a comprehensive infrastructure to target all touchpoints with consumers for data acquisition, using a variety of cutting-edge methodology and tools.

Our interface with the consumer authentically collects up to 200 data points on every athlete, parent, coach and fan that interacts with the 3STEP platform. Through both data collection and integration, 3STEP enhances the youth sport platform to be more than what happens on the field.

SPONSORSHIP MODEL

CURRENT CHALLENGES

 

Fragmented industry

 

THE 3STEP SOLUTION

We consolidate events and clubs across multiple sport platforms to simplify activation. With just one agreement with 3STEP you can reach over one million youth athletes.

There is an inconsistent quality of events in the youth sport market

3STEP lives by our own “Commitment to excellence”, providing best-in-class experiences for athletes, coaches and sponsors alike.

Inability to provide consistent service for all partner activations

The 3STEP team handles all activation needs and requirements before, during and after every event.

Difficult for sponsors to understand direct ROI

3STEP provides a scorecard of all goals, KPIs, relevant metrics, monthly & quarterly updates available as requested.

OUR ECOSYSTEM

GENDER BREAKDOWN (M/F)

SPEND OVER $20K/ YEAR

ON RECREATION TRAVEL

AVG. HOUSEHOLD INCOME

MULTISPORT ATHLETES

AVERAGE PURCHASE ON OPERATOR WEBSITES

3STEP CLUB & EVENT DIVISIONS

THE 3STEP REACH

The U.S. Youth Sports Market generates & 17+ billion in revenue annually. There are 60+ million participants in youth sports each year, estimated to reach 80+ million by 2030. 3STEP is well-positioned to continue our aggressive acquisition strategy across all sport categories, capturing the largest sector of the industry nationally.

BASKETBALL

As the largest operator of youth basketball events and clubs in the nation, 3STEP basketball brands operate in 40+ states. Our brands host events from the grassroots level, to the most nationally prestigious NCAA tournaments, creating opportunities for athletes around the country.

Total Athletes

3STEP Owned Club Athletes

%

Gender Breakdown (M/F)

Avg. Household Income

LACROSSE

As the largest event operator, 3STEP hosts over 370 club teams and 130 events catering to both the everyday and elite athletes. Additionally, 3STEP owns and operates the largest club programs in the nation.

Total Athletes

3STEP Owned Club Athletes

%

Gender Breakdown (M/F)

Avg. Household Income

FOOTBALL

3STEP has seamlessly executed all levels of the Football experience providing the highest tier events for nationally recognized brands. 3STEP services 64 of the 65 Power 5 college football programs through a recruiting database, and creates industry-leading testing materials.

Total Athletes

* Club Football Does Not Exist

%

Gender Breakdown (M/F)

Avg. Household Income

BASEBALL & SOFTBALL

3STEP owns and operates the largest club baseball league in New England and an elite youth tournament circuit, totaling 400+ club teams. 3STEP owned baseball and softball clubs train elite and developing players across the Northeast.

Total Athletes

3STEP Owned Club Athletes

%

Gender Breakdown (M/F)

Avg. Household Income

VOLLEYBALL

3STEP is emerging as a powerhouse for volleyball hosting 3,000+ teams and 100,000 spectators at volleyball events annually. Additionally, 3STEP owns and operates over 250 club volleyball teams.

Total Athletes

3STEP Owned Club Athletes

%

Gender Breakdown (M/F)

Avg. Household Income

FIELD HOCKEY

3STEP owns and operates the country’s foremost field hockey events, hosting athletes ages 8-18 the largest venues the sport has to offer.  

Total Athletes

3STEP Owned Club Athletes

%

Gender Breakdown (M/F)

Avg. Household Income

SOCCER

3STEP owns Seacoast United, which is the largest soccer club on the east coast. 3STEP is poised to make more acquisitions in the soccer vertical to expand its reach nationally.

Total Athletes

3STEP Owned Club Athletes

%

Gender Breakdown (M/F)

Avg. Household Income

CONTENT PLATFORMS

3STEP provides publishable content an data for industry leading media companies, recruiting databases and content providers.

BASEBALL AMERICA

3STEP owns Baseball America, a publishing company that identifies future stars of the game today. With an editorial staff of experts at every level of the game we deliver a scouts-level of expertise and insight to our readers about the future of baseball.

ESPN

3STEP actively provides ESPN with all football recruiting content and information to serve as the world’s leading online high school football information service.

ESPN 100

3STEP media team oversees the ranking of the top 100 basketball boys prospects in high school basketball.

ESPN 300

3STEP media team oversees the ranking of the top 300 football prospects in high school basketball. Among other platforms, the team utilizes metrics and rankings determined at the 3STEP operated football camps.

GATORADE PLAYER OF THE YEAR

Selection team for the preeminent high school sports award program in the nation, which annually recognizes America's top student-athletes across 12 sports.

ESPN HOOPGURLZ

3STEP media team oversees the ranking of the top 100 basketball girls prospects in high school basketball.

NFL DRAFT

3STEP provides leading draft analysts for ESPN owning the market with the coverage of the event and highly popular mock drafts.

USA TODAY

3STEP provides USA Today with complete coverage of HS sports, with a focus on recruiting as well as USA TODAY Sports’ Super 25 & All-USA Team selections. USA Today awards outstanding HS athletes with a place on its All-USA High School Team.

THE UCREPORT

The UCReport is the premier underclassmen scouting database in college football. Servicing 64 of the 65 Power 5 schools, the UC Report uses exclusive camp measurables & video from the UA All-America Camp Series, Pylon 7v7 & more.

PREMIER BASKETBALL

Premier Basketball is a basketball tournament, scouting, and recruiting service that helps connect youth boys and girls select basketball players with college scouts from around the country.

DATA INTEGRATION

We’ve engineered a comprehensive infrastucture to manage our business, communicate with our

customers and provide insights to our corporate partners.

3STEP has captured over 800k unique verified emails of youth sports parents, athletes and coaches, through authenic registration and customer platforms.

We provide a robust infrastructure for clubs and events, capturing key youth sport consumer trends, activity and sentiment through a network of more than 50 web sites, 100 social platforms and our team and event apparel division.

Our data warehousing and end-user access tools comply with NIST standards, as well as our own 3STEP WISP and SAFE SPORT. The security of our data is paramount to the experience we provide for our athletes, partners and sponsors.

APPAREL

3STEP provides athletic apparel, footwear and merchandise to universities, high schools, and youth sport organizations.

On top of that, we supply owned club and event divisions branded apparel.

CHAMPIONS CHOICE

APPAREL DIVISION OF 3STEP

Champions Choice provides programs with the highest level of customer service throughout the entire apparel process. 

N

Partner Mentality – We work together with each team to identify unique product needs to service with a two to three weeks turn around time. 

N

Control the Process – We control the process to ensure best in class service and communication with athletes, parents and coachces. 

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Opportunities – We ensure communication with every potential customer through custom team stores and marketing campaigns. 

FACILITIES

In addition to owning and operating facilities, 3STEP is a trusted resource for locations who want to maximize their business development opportunities. 3STEP partners with facilities nationally to bring in programming through our club and event ecosystem. The 3STEP team is subject matter experts that support the facilities operations team with strategy, organizational development, marketing & branding, and more.

ADDITIONAL INDOOR & OUTDOOR FACILITIES NATION-WIDE

FUTURE GROWTH

Since 2018, 3STEP has successfully acquired and integrated over 50 youth sport brands, including club programs, event operators, apparel providers and media platforms.

3STEP is well positioned to continue our aggressive acquisition strategy across all sport categories, and capture the largest sector of the industry nationally. This will include a number of the most well-known names in the youth sport industry.

A partnership with 3STEP is a commitment to scale the relationship, constantly evolving opportunities to create authentic interaction through every aspect of the athlete funnel.  

YEAR OVER YEAR GROWTH

TOTAL 3 YEAR GROWTH (2018-2020) : 1300%